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Our mission is to educate and prepare undergraduate students for graduate studies and for leadership in business and society. We accomplish this by building on students’ liberal academic foundation and enhancing communication, analytical and technological skills through individual attention, intellectual growth and applied learning.
Our vision is to become a model for excellence in the application of liberal education to the study of business disciplines. We seek to develop students intellectually, professionally and personally through a rigorous program that will distinguish our students as innovative thinkers, articulate communicators and ethical business leaders..
We value
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the disciplined inquiry, reflective thought, reasoned judgment, and responsible citizenship engendered by a liberal arts curriculum; |
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honesty, integrity, and a strong work ethic; |
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a learning-centered approach to professional education in which the professor leads inquisitive students to understanding and appreciation; |
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the inclusion of diversity, multicultural and global perspectives as a means of enriching the curriculum and increasing student appreciation of differences; |
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an academic environment characterized by its small class size and collaborative relationship between teacher and student; |
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the lifelong pursuit of knowledge and understanding, by both faculty and students, through continued learning and development; |
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supportive student programs which focus on students' career and personal development; |
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the willingness to shoulder responsibility, to celebrate success, to learn from failure, and to continue to aspire to excellence; and |
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a strong relationship with the business community that recognizes the mutual interests that unite us. |
“We don’t train you to do something,
we educate you so that
you can
do anything.”
– CNU President Paul Trible |
Educational Objectives
The following objectives represent the knowledge, skills, and attitudes business students are to acquire as they progress through the curriculum:
- Business fundamentals. Integrated understanding of the fundamental systems of business.
- Business specialization. Specialization in a functional area of business commensurate with obtaining an entry-level position.
- Analytical skills. The ability to study the relationship of elements of a complex problem and to draw conclusions about the nature of the problem and potential solutions.
- Decision making skills. The logical processing of information in selecting from among competing alternatives.
- Communication skills. The ability to write and speak effectively in both formal and informal, and spontaneous and prepared contexts.
- Leadership skills. The ability to influence the attitudes and direct activities of others.
- Teamwork skills. The ability to be an effective member of a work group.
- Technology skills. The ability to select and use appropriate information and other technologies to address business problems.
- International business issues. Understanding of global market opportunities, international financial issues, and business cultures and practices around the world.
- Diversity issues. Sensitivity in working with people of different backgrounds, races, ethnicities, cultures, perceptions, values, and skills.
- Legal and ethical responsibilities. The ability to apply personal and professional values and understanding of social and legal issues in decision making
- Technology. Understanding of the impact of technology on market and competitive opportunities, business processes, practices, and structures, and information as a strategic asset.
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CCNU Connect
